Bear 71 is a web-based interactive documentary about an ill-fated grizzly looking back on her life from death’s door. For over ten years she made a living in Alberta’s Bow Valley, the most developed place in the world where grizzly bears still exist. She wore a radio collar and was watched and monitored nearly every day of her life. This fascinating look at how the wild and wired worlds meet was written by J.B. MacKinnon (100 Mile Diet) and promises to forever change your views about technology and nature.
"Bear 71 is possibly one of the most moving experiences you’ll ever have while staring at a computer. And it’s not just (this newspaper) saying that: the National Film Board production was a hit at this year’s Sundance Film Festival, and has been nominated for three Webby awards."
- The Georgia Straight
NFB WEBDOC BEAR 71 WINS GOLD CYBER LION AWARD
Toronto-based digital design firm Jam3 wins top honour
Montreal, June 21, 2012 - The National Film Board of Canada’s interactive productions have won their first-ever award at the Cannes Lions International Festival of Creativity (June 17 to 23, 2012) with a Cyber Lion Award for the NFB interactive documentary Bear 71. The Gold Cyber Lion for Bear 71is going to digital design firm Jam3 (Pablo Vio, Creative Director) of Toronto, in the category of Charities, Public Health & Safety, Public Awareness Messages, following an announcement in Cannes on June 21.
Bear 71 was created by Jeremy Mendes, Leanne Allison and the NFB’s Loc Dao, who is executive producer and chief technologist for the NFB’s English-language Digital Studio, based in Vancouver. It was produced by Loc Dao, Edmonton-based NFBproducer Bonnie Thompson, Dana Dansereau and Rob McLaughlin.
It’s just the latest interactive media honour for NFB interactive works. Last month, Canada’s public producer added two more Webby Awards— the Internet’s highest honour—for a total of six Webbys in just five years.
Now in its 59th season, the Cannes Lions International Festival of Creativity is the world’s most prestigious international creative communications awards, with over 28,000 entries from all over the world.